Costs per Mille
Cost per View
Click Through Rate
Steffen Herterich CEO
As an advertiser, programmatic advertising promises you the opportunity to target your ads with almost perfect efficiency
In reality, the efficiency gains are often reduced by manual tasks. Campaign management by hand means testing by trial and error, manual adaptations in different front ends of different platforms, retrieval of reports and comparison of results. Progress comes at a slow rate. Each campaign delivers only few insights and optimizations.
Digital Trace empowers you to get back in control of your advertising.
Alexander Bock CTO
Our solutions enable you to put the optimal targeting into place automatically. The Digital Trace algorithms constantly learn which factors contribute to your success and which factors do not. It is my strong belief, that a powerful automation like this should always have your best interest at heart. So we created a highly flexible and customizable system to assure that all optimization factors and objectives can be configured according to your individual needs.
Our approach makes use of data and technology to finally make your advertising work out.